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“TAKE TIME to CELEBRATE.
NOW is YOUR CHANCE
to FLAUNT!”

– DIANNA NOVY –

flaunt-story-bottling-line

Photo by Benny Young

THE STORY

FLAUNT

The name Flaunt represents my new attitude in life towards fulfilling my wine making dreams. After 23 years of being a co-owner and co-winemaker, this is my first solo wine project!  Flaunt represents the confidence that I have earned over the past two decades to finally go out on my own. When I started in the wine business in the early 1990’s, I was fearless because, quite frankly, I was young and inexperienced and I didn’t even know what to fear. Now I know enough to say that making wines under the Flaunt Wine Company label is my calling. I am thrilled to share this adventure with you!

flaunt-story-grape-vine

Photo by Benny Young

“FOR ME FLAUNT WINE COMPANY is THE REALIZATION of A LONG-HELD DREAM”

– DIANNA NOVY –

flaunt-story-dianna-novi-lee

Photo by The Housewrighter

THE STORY

DIANNA

For me, Flaunt Wine Company is the realization of a long-held dream.

I have always loved Champagne! As a child, the happiest occasions were celebrated by my family with the popping of bottles and the clinking of glasses. It was exciting and fun and joyful for everyone. Occasionally, I was even allowed to join in!

As I got older, I had more and more opportunities to enjoy different types of Sparkling Wines. A huge step was at my first job out of college, working in the Epicure Department of Neiman Marcus. There I got to taste many different wines, including some of the most desirable and expensive Champagnes. I was hooked!

Back in 1996, I went to visit the Champagne region of France. I never imagined that I would have the opportunity to visit the places that made some of my favorite wines in the world. At Bollinger, I met the cooper that helped repair their barrels. And at Krug, I was able to taste the still wine before the secondary fermentation with one of the Krug family members. I was fascinated and quickly fell in love with Champagne method of making wine.

During the 23 years that I was co-owner and co-winemaker of Siduri Wines and Novy Family Winery, I developed a beautiful relationship with Pinot Noir. In 2020 I will be releasing my first still wine under the Flaunt label, a 2019 Pinot Noir from the Sexton Vineyard in the Sonoma Coast AVA. It only makes sense that I get back to making Pinot Noir. I can’t wait to release it this Fall!

I have celebrated many milestones throughout my twenty five plus years of living, working and raising my children in beautiful Sonoma County. It is only fitting that now I have my very own label where I can bottle the wines that truly express who I am as an experienced wine maker.

I am thrilled to share these wines with you. I hope they inspire you as well. The road I am on has brought me to this moment. Now is my time to celebrate. Now is my chance to Flaunt!

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